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January 23, 2024

Meet the Ranger Station Abode

Barn Sweetman
Cofounder

Where E-commerce Meets the Tangibility of Retail

Ranger Station was the ideal brand to pioneer our first custom Abode. Situated in the vibrant 12 South neighborhood of Nashville, their exquisite retail space is a testament to their unique offerings. With a focus on candles that double as whiskey glasses and enchanting perfumes, Ranger Station embodies the essence of an 'Urban Cowboy' lifestyle. As a product-centric company, their identity seamlessly blends quality and style.

While the products revolve around scent, Ranger Station doesn't just appeal to the olfactory senses; it's a brand that captivates visually. With this in mind, we crafted the Abode to mirror the aesthetic of their recently unveiled retail space. This design choice provides customers with the unique opportunity to seamlessly transition between the online and in-person shopping experiences.

The Back Room

B2B Focus

Ranger Station has elevated its B2B endeavors with a dedicated focus on crafting custom scents. They've curated unique fragrances for various clients.

We meticulously crafted this room to mirror reality. Prospective clients can vividly visualize their destination before even taking a step, providing a true-to-life preview of what awaits them.

The Future

What lies ahead for us? The allure of 3D lies in its captivating blend of exploration and interaction. While many brands opt for mundane websites featuring white backgrounds and square images, this conventional model may persist. Yet, the prospect of enhancing user experiences, infusing adventure, and consequently elevating conversion rates is a goal worth pursuing.

Check out the Ranger Station Abode »

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